Variable Consumer Behavior Is Costing You Big Money

Variable Consumer Behavior Is Costing You Big Money

– Variable Behaviorism In The Buying Process –

I n marketing, psychology has been considered to help guide and persuade the consumer into the buying process. With all of the advancements in modern technology, the complexity involved with catching the attention of the consumer has become more difficult over time.

The days of creative messaging and catchy ads is over ⏤ linear marketing is simply dead!

Imagine walking through the gates of your favorite theme park. Bombarded by all the sights, sounds, and smells… controlled chaos that is the amusement park experience. You stand before the map. To the right  the rollercoaster. To the left the water ride. Shows straight ahead. Food court and shops behind you…. Where do you go? 

When it comes to choosing products and services, we all value different experiences and have unique preferences. Some of us shop around while others research and compare. Some choose to chat or speak with a specialist; however, there is now an increasing number of consumers making high-dollar online purchases with no communication, research or knowledge of a product at all.

Advancements in automated purchasing, advertisement distribution, subscriptions and more have all contributed to shaping the way we buy. This is only the beginning.

Let’s go back to our magical theme park experience. Picture walking into the park and seeing a sign directing you to go to the food court first, followed by the water ride. Didn’t want to get wet or experience a thrill ride on a full belly? You’re not the only one. That is what you may be doing to your customers if you are living in the past with linear marketing.

Not only should they be able to choose how they want to experience the park, they should be able to move throughout the park seamlessly and uninterrupted. 

Thinking dynamically and strategically early on in your marketing planning will help to dissect your own theme park of attractions. 

• Do you have avenues mapped out for the variable journey preferences of your customer? 
• Are those channels automated? 
• Is there consistency throughout the journey? 

All of these questions and points of interests may seem obvious, but they are in fact underserved and neglected by most. 

People want to buy, not be sold. They want to do things their way without any confusion, hold-ups, or complications. Offering avenues for the variances in preference is the only way you can stay ahead of the game in an extremely curvy era we live in. 

Think of your new marketing strategy as a dynamic and fully functioning theme park with all the bells and whistles! No more linear sales funnel strategies, your customer is not linear. In fact, think of a funnel cake… who doesn’t love cake?!? A sales funnel cake, you can’t go wrong there!

So… step right up and experience the exhilarating effectiveness of Variable Journey Marketing!

***Want to experience VJM in your business but don’t have the resources? Let our team design and construct the perfect model for you and even manage it! Visit our Services page on www.variablejourney.com