Variable
Grow, Automate, and Scale Your Business Through Variable Journey Marketing!
Variable Journey Marketing is the principle of utilizing a collection of digital marketing assets for the purpose of converting consumers within their varied buying preferences.
People have always wanted to buy rather than be sold. They want to navigate through the buying process on their terms comfortably. Offering avenues for the variances in customer buying preferences is the only way you can stay ahead of the curve in this roller coaster business world. So step right up, experience the exhilarating effectiveness of Variable Journey Marketing!
- Convert at a higher rate
- Never behind on technology
- Own all your assets
- Stay ahead of your competition
- More channels for customers to buy
- Scale without high overhead costs
- Organized and structured strategy
- Automated marketing tools
- Be found easier
- Detailed reporting and analysis
Start By Building The Experience:
Theme parks are about experience, we use it as (and what turned out to be) a spitting image of exactly how the buying process should work. It’s our way of organizing strategies that effectively see the buying process through, full circle… a philosophy of sorts.
- The audience, an identified and segmented group that meets all the requirements of an ideal candidate for customer sales. These people have not even entered “the gates” of your business because they haven’t fully traveled through your channels of marketing or traffic sources. They are simply there, ready to see an ad or follow a signal you have introduced to capture their attention.
- Traffic sources are independent elements and channels that you have created to capture the attention of the potential buyer. Maybe it is a paid ad, or a billboard, or social media post. It catches their attention because they are a qualified candidate but it’s time for action! In order for them to enter your park and become a guest, an audience member who now is or is interested in taking action on the traffic source, you must have a multitude of channels set up.
- The attractions or channels are dependent upon the traffic sources to catch the attention of the audience. Attractions can be a variety of assets such as social media, email, chat bots, paid ads, websites or forms where customers can get other information and calls to action.
Download Our Digital Brochure
Download our Variable Journey Marketing brochure to better visualize your next step. Complete our short form and we will email you a link to download our brochure.
Variable Journey Marketing Process
Variable Journey Marketing consists of 4 major stages to developing a sound and successful marketing plan.
Search & Survey
The first step is to gather data, evaluate, assimilate, develop a plan, and put it in motion. This process takes into consideration past and current data, brand and identity, KOI/KPI, and growth goals.
- Full Scope Analysis and Metrics Review
- Audience Identification & Review
- Traffic Source Identification & Review
- Attraction Identification & Review
Engineering & Design
Results from the Survey & Research stage start your custom variable journey park action plan.
- Customer Experience
- Variable Journey
- Expectation and Results
Construction & Development
At this stage launch your variable journey marketing park. This is where the real excitement happens. During this stage cohesively integrate your team with your marketing service vendors or contractors to build out.
- Theme Park Building
- Testing & Sampling
- Manage, Report, & Edit
Maintenance & Optimization
Just as a theme park must keep adding attractions to stay current and relevant, you too are never really finished with park development. This is how you stay ahead of your competition in the evolving world of 21st century digital marketing.
- Maintenance of Attractions
- Variable Journey Flow Optimization
- Continual Evaluation and Updating
Variable Journey Marketing Process
Variable Journey Marketing consists of 4 major stages to developing a sound and successful marketing plan.
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