Too Many Leads Means Bad Management

Too much is never enough

W e all experience the feeling of being “backed up” at least once in our life. Bloated, uncomfortable, mixed with a slight anxiety of not knowing when it’s gonna burst. We understand how you feel, but that doesn’t mean you have to curl up and hide from the world. We see it all the time but the worst is being in denial and not accepting the truth. Being full of leads probably means you’re full of… well you get the point.

In our line of work we utilize variable channels of influence and lead scoring to cut through the clutter of influx leads. But before we get to scoring we need to understand the symptoms to properly diagnose and treat. More often than not, especially when dealing with “agencies”, the buffet of leads coming in from a campaign seems all too savory and excitement hits an all time high. However, when you finally start to process the load the feeling of relief never comes. 

We hear businesses tell us all the time with confidence and pretension: “We don’t need any more business, we can hardly meet the demand of our current customers.” Unless you are a poorly run operation you are likely busy chewing on grisly leads you won’t ever actually swallow.

Your Campaigns:

1. First and foremost, a broad campaign reach should be short lived. When you first run an online ad campaign your focus is expansive and the capture is heavy.

• It’s important to start big so you can get the very most out of your campaigns. 
• If you work backwards you may never know how big of a bite your trap can truly take. As the belly fills the time to quickly and effectively narrow the focus begins.
• If you are having to call your agency or representative because your gullet is full of garbage, this is the first sign you need to hire a new chef. 
• Proactive management is key from start to finish, especially after a feast has yielded a bloated breadbasket. 
• Don’t just take a seat and let it flow unless you’re looking to herniate your budget.

2. Secondly, know what satisfies your taste buds. Start by analyzing the data based on action and compare this with the desired result. 

• One way is looking at the analytics dashboard in the campaign or on your website/web page whereas another is to just take a call or two. 
• Based on the consistency of effective lead closing or capture you can determine which types of leads hold the most value. This is where we start to “score” our traffic. 
• Keep in mind that not all “quality” leads will break down quickly. Some like to linger for a while but will eventually digest whereas others need a little help. 
• Having many avenues to allow for smooth transition is vital in your online presence. Some may want to talk on the phone, others by chat or messaging, and some want to just compare and shop around. 
• At this point you can lose a quality long term customer if you aren’t managing your leads correctly. 

Big results can mean big returns but only if you have the right variable channels of influence and careful management.

Start with Variable Journey Marketing strategies for fast and effective relief. Afterall, no one has time to waste sitting on porcelone when you have a business to run.